It bears no repeating: While the world has been connecting digitally for years, the current shift has propelled this type of connectivity to new highs. Engaging with your sphere through online tools is more important than ever. We’ve already discussed how to use social media for business in a shifting market to build organic goodwill and stay top of mind with clients. But, your platforms can also be a powerful tool for generating leads at a low cost, and zeroing in on the most motivated buyers

In particular, paid Facebook ads are a valuable tool for reaching potential leads in a controlled fashion. As of Q1 2020, Facebook still stands as the largest worldwide social network, with more than 2.6 billion monthly users. In addition, the platform yields itself to ad targeting based on individual interests, ensuring that your message gets in front of the right eyes. Whether you are setting one up directly on Facebook or are a Keller Williams agent running ads through  Campaigns, accurately pinning down your target audience and creating compelling messaging will ensure you have a successful campaign. More importantly, if you are using the Command platform to run ads, you do not have to be an expert in order to find success, as Facebook and Keller Williams have worked collaboratively to provide a platform that can make informed decisions based on your desired outcome. 

“Sometimes we make human assumptions when machine learning is going to point us in surprising directions,” says Facebook client partner Scott Shapiro. “It’s the perfect intersection of what you know about real estate, what we know about our platform, and putting it together to create a product that is holistically best-in-class.”  

Related resource: How to create a social ad in Campaigns

No matter your preferred method of running ads, the following considerations and agent success stories will get you producing high-converting Facebook ads in no time. It all begins with selecting the right target audience.

It bears no repeating: While the world has been connecting digitally for years, the current shift has propelled this type of connectivity to new highs. Engaging with your sphere through online tools is more important than ever. We’ve already discussed how to use social media for business in a shifting market to build organic goodwill and stay top of mind with clients. But, your platforms can also be a powerful tool for generating leads at a low cost, and zeroing in on the most motivated buyers

In particular, paid Facebook ads are a valuable tool for reaching potential leads in a controlled fashion. As of Q1 2020, Facebook still stands as the largest worldwide social network, with more than 2.6 billion monthly users. In addition, the platform yields itself to ad targeting based on individual interests, ensuring that your message gets in front of the right eyes. Whether you are setting one up directly on Facebook or are a Keller Williams agent running ads through  Campaigns, accurately pinning down your target audience and creating compelling messaging will ensure you have a successful campaign. More importantly, if you are using the Command platform to run ads, you do not have to be an expert in order to find success, as Facebook and Keller Williams have worked collaboratively to provide a platform that can make informed decisions based on your desired outcome. 

“Sometimes we make human assumptions when machine learning is going to point us in surprising directions,” says Facebook client partner Scott Shapiro. “It’s the perfect intersection of what you know about real estate, what we know about our platform, and putting it together to create a product that is holistically best-in-class.”  

Related resource: How to create a social ad in Campaigns

No matter your preferred method of running ads, the following considerations and agent success stories will get you producing high-converting Facebook ads in no time. It all begins with selecting the right target audience.

 

Link:

https://outfront.kw.com/training/how-to-create-high-converting-facebook-ads-examples/